Electrolux_SoMe case

"Secret Ingredient" was an Electrolux project from their PR department where every month, a different ingredient was chosen to feature a nice recipe that highlighted the ingredient, making it a hero story!
The recipe "process" unfolds and results in beautiful and engaging SoMe pieces for different formats.
It was a big production, involving a large team: a food stylist, a chef, a set designer, a film photographer, a still photographer, a set designer, etc.
The SoMe formats were Facebook, Instagram, and space on the Electrolux website. As well print material such as leaflets, flyers, and brochures were designed and produced for large PR venues in different countries.
I could really be in my "multidisciplinary element", I did art direction, design, help with production, and film direction.